{"title":"Perms","description":"\u003cp\u003eCreate long-lasting texture and volume with our range of professional perm products, designed for reliable results across all hair types. Perfect for salons and stylists, our wholesale selection includes waving lotions, neutralizers, and perming accessories formulated to deliver defined curls, soft waves, or added body\u003c\/p\u003e","products":[{"product_id":"curl-wave-colored-or-bleached-hair-400ml","title":"Curl\u0026Wave Colored Or Bleached Hair 400ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKENT POSTCODES ONLY - PLEASE CONTACT US TO ORDER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCurl\u0026amp;Wave Colored or Bleached hair is the new product from the MOOD line of perms for treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt contains plant keratin with restructuring properties and is:\u003cbr data-mce-fragment=\"1\"\u003e• Completely vegan;\u003cbr data-mce-fragment=\"1\"\u003e• It has an odour-control scent that reduces the unpleasant odour normally caused by a perm.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct ideal for\u003c\/strong\u003e: It’s action on the hair is permanent. Suitable for treated hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Apply uniformly on freshly washed hair, patted dry and put up in curlers;\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Allow it to work for 5 – 10 minutes and then rinse the hair thoroughly;\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Continue the curling treatment with the Neutraliser.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePlus:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eEnriched with plant keratin with restructuring properties, it allows you to make any type of curl you might want.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eClaim:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eVegan with plant keratin.\u003c\/p\u003e","brand":"Mood","offers":[{"title":"Default Title","offer_id":44244332773610,"sku":"","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/MOOD_0000s_0003s_0001_CW-COL-BLE-400ML.jpg?v=1745312476"},{"product_id":"osmo-ikon-perma-wave","title":"Osmo Ikon Perma Wave","description":"\u003cp\u003eFor normal, fine or tinted (up to 20 Volume) hair. 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Consistently predictable results and true to rod sized curls without the need of dryer heat.\u003c\/p\u003e","brand":"Osmo","offers":[{"title":"Default Title","offer_id":54883484008830,"sku":"073989","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/OsmoIkonPermaWaveExtraBodyAcidPerm__88765.jpg?v=1766492610"},{"product_id":"neck-wool-2lb","title":"Neck Wool 2lb","description":"\u003cp\u003eTop grade cotton wool provides soft, absorbent protection for all your salon needs!\u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56207742206334,"sku":"241731","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/873560.jpg?v=1757323858"},{"product_id":"b-you-perm","title":"B You Perm","description":"\u003cp\u003eB.YOU Curls and Waves Acid Perm is designed for all hair types and is considered a gentler option due to its acidic formula, providing softer, more natural-looking waves compared to traditional alkaline perms; it has added berry extracts for nourishment.\u003c\/p\u003e\n\u003cp\u003eSingle application Acid Perm set.\u003cbr\u003e75ml Perm.\u003cbr\u003e100ml Neutraliser.\u003cbr\u003eInfused with berry extracts for nourishment.\u003cbr\u003eIdeal for all hair types.\u003c\/p\u003e","brand":"B You Perm","offers":[{"title":"Default Title","offer_id":56207742632318,"sku":"BY300","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/b-You-B-You-Essential-Curls-and-Waves-ACID-Perm-Cool-Blades-Ltd_23312__08324.jpg?v=1757324071"},{"product_id":"perm-rods-yellow-8mm","title":"Perm Rods - Yellow 8mm","description":"\u003cp\u003eEnhance your hair styling with DMI De-luxe 8mm Perm Rods in Yellow. 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Each pack includes 12 lightweight, durable rods and 12 accompanying perm rubbers, designed to produce next-level looks.\u003c\/p\u003e","brand":"DMI","offers":[{"title":"Default Title","offer_id":56673062650238,"sku":"M300-7","price":0.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/dmi-de-luxe-perm-rods-6mm-white-sprrw-594596.webp?v=1764945107"},{"product_id":"perm-rods-red-4mm","title":"Perm Rods - Red 4mm","description":"\u003cp\u003eThe Perm Rods \u0026amp; Rubbers - Burgundy are great for perming the hair.\u003c\/p\u003e\n\u003cp\u003eGentle on the hair and scalp\u003cbr\u003eEach pack contains 12 rods and 12 perm rubbers\u003cbr\u003eSuitable for all hair types\u003cbr\u003eAvailable in multiple colours\u003cbr\u003eThese perm rods are lightweight and long-lasting, making them a reliable and essential addition to your son tools\u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56673062814078,"sku":"M300-9","price":1.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/dmi-de-luxe-perm-rods-4mm-brick-red-prrburgundy-861931.jpg?v=1764945241"},{"product_id":"perm-rods-orange-9mm","title":"Perm Rods - Orange 9mm","description":"\u003cp\u003eOrange-Red 9mm Perm rod.\u003c\/p\u003e\n\u003cp\u003ePerming curlers supplied in choice of sizes for differing curl and wave effects.\u003c\/p\u003e\n\u003cp\u003eSupplied in packs of 12.\u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56673063108990,"sku":"M300-4","price":1.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/136137.webp?v=1764945383"},{"product_id":"perm-rods-grey-14mm","title":"Perm Rods - Grey 14mm","description":"\u003cp\u003ePerming rods in choice of sizes for differing curl and wave effects. Each colour\/size supplied in packs of 12. Brick Red (4mm) - 60609 Green (5mm) - 60610 White (6mm) - 60611 Pink (7mm) - 60612 Yellow (8) - 60613 Orange\/Red (9m) - 60614 Blue (11mm) - 60615 Black (16mm) - 60616 Grey (14mm) 60617 Please note that our image is for illustration purposes only.\u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56673063371134,"sku":"M300-2","price":1.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/s-l400_d645cccf-b03b-4aae-9d33-8217dc4f0f45.png?v=1764945627"},{"product_id":"perm-rods-green-5mm","title":"Perm Rods - Green 5mm","description":"\u003cp\u003eCreate stunning perms with DMI Deluxe Perm Rods in Green. 12 expertly designed rods and accompanying rubbers, perfectly sized at 5mm. Your clients will love the professional results, and you'll love the ease of use. Only for professionals.\u003c\/p\u003e","brand":"DMI","offers":[{"title":"Default Title","offer_id":56673063502206,"sku":"M300-8","price":0.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/deluxerodsGreen_580x_cc07b77a-fbbf-41c5-8e6b-9ba8ed40b996.webp?v=1764945772"},{"product_id":"perm-rods-blue-11mm","title":"Perm Rods - Blue 11mm","description":"\u003cp\u003eDeluxe 11mm Blue Perm Rods - Gentle on hair \u0026amp; scalp. Pack of 12 rods \u0026amp; rubbers. Suitable for all hair types. Long-lasting, lightweight. Multiple colours available. Ideal for perming.\u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56673063666046,"sku":"M300-3","price":1.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/dmi-de-luxe-perm-rods-11mm-blue-sprrblu-574023.webp?v=1764945939"},{"product_id":"perm-rods-black-16mm","title":"Perm Rods - Black 16mm","description":"\u003cp\u003ePerm Rods Black Pack 12 – 16mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Agenda","offers":[{"title":"Default Title","offer_id":56673063993726,"sku":"M300-1","price":2.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/8981\/0340\/files\/Perm-Rods-Black-Pack-12-_-16mm-1.jpg?v=1764946029"},{"product_id":"nouvelle-perm-no-0-resistant-hair","title":"Nouvelle Perm No.0 - Resistant Hair","description":"\u003cp\u003eNOUVELLE PERM NO 0 120ML-\u003c\/p\u003e\n\u003cp\u003eHas a superior curling capacity, is not aggressive and does not leave the hair frizzy. 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