FORMALDEHYDE-FREE Developed without formaldehyde and without harsh, aggressive ingredients.
FRIZZ-FREE IN ANY WEATHER Smoother, more controlled hair that stays beautiful – even in humidity.
CUSTOMIZABLE RESULTS Keep your natural waves/curls just smoother, soften curls, or go ultra-sleek and straight.
HEALTHY SHINE & SOFTNESS Hair feels more polished, smooth, and “alive” with a glossy, touchable fi nish.
LESS TIME, LESS EFFORT Faster blow-drying and easier styling every day, more time for real life.
PERMANENT RESULT It doesn’t wash out, it grows out naturally. Later you treat the regrowth only.
COMFORTABLE SALON EXPERIENCE No harsh smell. No irritating fumes. Healthy environment.
COLOR-FRIENDLY Suitable for colored hair and even very light blondes. Zero downtime, same day coloring or bleaching possible.
GREAT FOR ALL HAIR TYPES Works on straight, wavy, curly, and tightly coiled hair.
MAXIMUM COMPATIBILITY You can use ProAddiction overlapping any previous treatments.
LIFE WITHOUT LIMITS Swim in the ocean or pool, go to the gym, wear a ponytail – your hair stays manageable.
SIMPLE AFTERCARE Use ProAddiction Hydrating Shampoo + ProAddiction Hydrating Conditioner for everyday care. Use the ProAddiction Hydrating Mask once every 3–4 weeks to refresh softness and shine and keep results looking their best.
The ProAddiction Hydrating Shampoo features a specialized moisturizing formula designed to help maintain the hair’s natural pH balance while gently cleansing, hydrating, and nourishing each strand.
This deep-penetrating formula nourishes and strengthens the hair from root to tip, preventing brittleness and taming frizz. ProAddiction Hydrating Conditioner replenishes lost moisture, helping to reduce tangles and making hair...
The ProAddiction Hydrating Shampoo features a specialized moisturizing formula designed to help maintain the hair’s natural pH balance while gently cleansing, hydrating, and nourishing each strand.
The deep penetrating formula of the ProAddiction Hydrating Conditioner nourishes and strengthens the hair from the root to the tip. Preventing brittleness and taming frizz.
The ProAddiction Hydrating Shampoo features a specialized moisturizing formula designed to help maintain the hair’s natural pH balance while gently cleansing, hydrating, and nourishing each strand.
The deep penetrating formula of the ProAddiction Hydrating Conditioner nourishes and strengthens the hair from the root to the tip. Preventing brittleness and taming frizz.
The PROADDICTION intro kit is a perfect way to sample the PROADDICTION straightening hair system. The kit includes, Multi Protein Straightening System - 150ml Multi Protein Clarifying Shampoo - 90ml Multi Protein...